Posttest: Measuring SBC program or campaign exposure
Please complete the brief posttest, so we can see what you have learned in Measuring SBC Program or Campaign Exposure. Click the Posttest link, below, to get started.
1. Understanding SBC program or campaign exposure
In the first presentation, we learn the differences between different types of SBC program or campaign exposure measures, measurement challenges and how to minimize error.
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2. Examples of SBC exposure questions and data sources
In the second presentation, we explore the types of questions and sources that can be used to assess SBC program or campaign exposure.
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3. Using exposure data to inform your SBC program or campaign
In the third presentation, we consider how exposure data can be used to inform your SBC program or campaign.
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