Please complete the brief posttest, so we can see what you have learned in Measuring SBC Program or Campaign Exposure. Click the Posttest link, below, to get started.
In the first presentation, we learn the differences between different types of SBC program or campaign exposure measures, measurement challenges and how to minimize error.
In the second presentation, we explore the types of questions and sources that can be used to assess SBC program or campaign exposure.
In the third presentation, we consider how exposure data can be used to inform your SBC program or campaign.
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