Session 3: The gap between intention and action
This session explores the concept of the intention-action gap, explaining why we sometimes fail to follow through on our intentions due to behavioral concepts like procrastination, hassle factors, prospective memory, and limited attention. A case study shows how behavioral design was used to strengthen referral linkages between family planning and immunization services to promote family planning conversations in Senegal.
After watching the video, complete Video Assignment 3.1. If you would like to save or print the exercise, it is available in PDF format in the Materials tab above.
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The Impact of Procrastination and Hassle Factors
Do this exercise to apply what you have learned.
- Determine how procrastination might impact your personal problem from Session 1.
- Identify some of the hassle factors you may encounter in your personal problem from Session 1.
Determine how procrastination and hassle factors might impact the work or PRH problem you identified in Session 1