2.2 Availability Bias
After watching the video, complete Video Assignment 2.2. If you would like to save or print the exercise, it is available in PDF format in the Materials tab above.
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Video Assignment 2.2
The impact of availability bias on your behavioral problem
Self-Guided Exercise
Do this exercise to apply what you have learned.
- Determine how availability bias might impact your personal problem from Session 1
Above & Beyond
Determine how availability bias might impact the work or PRH problem you identified in Session 1
2.1 Present Bias
Session 2: Intention Formation
This section explains how people form intentions, and explores how two relevant behavioral concepts, present bias and availability bias, are critical when designing for behavior change. It also includes a case study showing how behavioral economics was used to design a myth-busting board game for youth to promote family planning in Burkina Faso.
After watching the video, complete Video Assignment 2.1. If you would like to save or print the exercise, it is available in PDF format in the Materials tab above.
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Video Assignment 2.1
The Impact of Present Bias on Your Behavioral Problem
Self-Guided Exercise
Do this exercise to apply what you have learned.
- Identify how the present bias might impact the personal problem you identified in Session 1
Above & Beyond
Identify how the present t bias might impact the work or PRH problem you identified in Session 1
Knowledge Check: Session 1
In Session 1, we’ve talked about several behavioral concepts that impact people’s decisions and actions. Please take this ungraded quiz to test your understanding of Session 1. Click on the Knowledge Check link below to get started.
1.4 Journey Mapping Activity
After watching the video, complete Video Assignment 1.4. If you would like to save or print the exercise or journey map template, they are available in the Materials tab above.
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Video Assignment 1.4
Create Your Own Journey Map
Self-Guided Exercise
Do this exercise to apply what you have learned.
- Create a journey map using a problem you have identified in your personal life.
Above & Beyond
Create a journey map using a problem in PRH or a professional/work problem.
1.2 Identifying Behavioral Problems
After watching the video, complete Video Assignment 1.2. If you would like to save or print the exercise, it is available as a PDF in the Materials tab above.
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Video Assignment 1.2
Identify Your Own Behavioral Problem
Self-Guided Exercise
Complete this assignment to apply what you have learned using the handout “Worksheet: Defining a Behavioral Problem.”
- Identify a problem behavior in your life using the format: I do X, I want to do Y.
- Use the three criteria we just discussed and define a problem statement.
Above & Beyond
Identify a behavioral problem in your work or in PRH using the format: People are doing X, we want them to do Y.
1.1 Introduction to Behavioral Economics
Session 1: Introduction to Behavioral Economics
This section introduces behavioral economics and actionable steps SBC professionals can take to identify a behavioral problem. It also includes an overview of the context in which people behave and the effects this has on their decisions and actions.
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