Every day, billions of people make trillions of decisions, at work, at home and everywhere else. Behavioral economics (BE) is the study of the decisions and actions we make as human beings. This course will introduce you to BE, which includes behavioral biases and ways to apply behavioral design to family planning and reproductive health (FP/RH). BE teaches us that the interplay between context and psychological features of humans can have a surprisingly powerful effect on our behavior. Insights from behavioral analysis allow us to anticipate and account for these inconsistencies in human behavior when designing products, programs, and policies in public and reproductive health and beyond. The sessions in this course consist of instructional videos and engaging tasks that you can complete to deepen your understanding of the application of behavioral economics. We look forward to working with you and hope you enjoy the process.
This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.
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