Evaluating Social and Behavior Change Communication, Module 5

Module 5: Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

  1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
  2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
  3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
  4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
  5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.
PMI/USAID/Breakthrough ACTION logos

Monitoring Malaria SBCC Interventions, Module 4

Module 4: Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

  1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
  2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
  3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
  4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
  5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.
PMI/USAID/Breakthrough ACTION logos

Pretesting: A Critical Step to Ensuring SBCC Effectiveness, Module 3

Module 3: Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

  1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
  2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
  3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
  4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
  5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.
PMI/USAID/Breakthrough ACTION logos

Formative Research for SBCC: Do You Know Your Audience?, Module 2

Module 2: Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

  1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
  2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
  3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
  4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
  5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.
PMI/USAID/Breakthrough ACTION logos

Telling Stories About Behavior: Theory As Narrative, Module 1

Module 1: Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

  1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
  2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
  3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
  4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
  5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.
PMI/USAID/Breakthrough ACTION logos

Building Trust and Empathy Around COVID-19: A Client-Centered Communication Approach

The role of a health care worker (HCW) is pivotal for quality health care delivery, demanding both competence and empathy. Despite being recognized as a trusted source for COVID-19 vaccine-related information, HCWs were infrequently engaging and counseling their clients about COVID-19 testing and vaccine uptake. Moreover, in-depth interviews conducted by Breakthrough ACTION with HCWs in four states of Nigeria–Akwa-Ibom, Bauchi, Enugu, Lagos–reported that they lack sufficient information on COVID-19 and COVID-19 vaccines and require more information on COVID-19 and vaccination (Breakthrough ACTION, 2022). Recognizing the critical role HCWs play in vaccination decisions, there was a need to enhance their knowledge, attitudes, and communication skills.

In response to these challenges, Breakthrough ACTION initiated a comprehensive, multi-component intervention, “Building Trust and Empathy Around COVID-19: A Client-Centered Communication Approach.” This intervention aimed to enhance HCWs’ knowledge of and attitudes about COVID-19 and vaccines, improve communication skills and, in turn, client-provider interactions, and foster resilience to the stress induced by the COVID-19 pandemic.

The Building Trust and Empathy curriculum supplements the Nigeria Federal Ministry of Health’s National Interpersonal Communication and Counseling manual to equip health workers with tools to address vaccine hesitancy and promote COVID-19 prevention, testing, and vaccination as per national guidelines. This two- to three-hour long online course is adapted from a two-day in-person training.  

Learners should also explore the Nigeria country page of the COVID-19 Communication Network for additional supplemental materials that were developed to reinforce this training, which includes the participant’s training bookletawareness cards (also available in Hausa, Igbo and Yoruba), posters, and learning videos.

Communication interpersonnelle et counseling : Améliorer le dialogue sur le vaccin contre la COVID-19 et d’autres sujets sensibles

Le lancement du vaccin COVID-19 a mis en évidence la nécessité d’améliorer la communication interpersonnelle et counseling (CIP/C). La mésinformation et la désinformation ont brouillé les messages sur le COVID-19, ce qui signifie que les prestataires de santé doivent passer plus de temps à communiquer avec les clients et à les conseiller sur les effets secondaires, les risques et les avantages du vaccin afin de s’assurer que leurs préoccupations sont prises en compte.

Ce cours s’adresse à tous les prestataires de la santé qui sont en contact avec les clients, tant dans les établissements de santé qu’au niveau communautaire. Il propose une introduction et une vue d’ensemble de le CIP/C, ainsi que des techniques pour conseiller les clients et contrer les mythes et la mésinformation au niveau interpersonnel. Les participants apprendront à mieux communiquer avec les clients et à les conseiller correctement pour les encourager à changer de comportement. Le cours introduit de nouvelles compétences liées au CIP/C, fournit un cadre pour des sessions de conseil sensibles, propose des exercices interactifs pour mettre en pratique ces nouvelles compétences, et inclut des aides au travail qui peuvent être imprimées et utilisées dans n’importe quel contexte de conseil. Bien que le cours se concentre sur le conseil lié à la vaccination COVID-19, il est largement applicable et utile pour les prestataires travaillant dans n’importe quel domaine de la santé, de la vaccination de routine à la planification familiale en passant par d’autres urgences sanitaires.

USAID et Breakthrough ACTION logos

Interpersonal Communication and Counseling: Improving Dialogue About COVID-19 Vaccination and Other Sensitive Topics

The rollout of the COVID-19 vaccine has highlighted the need for improved interpersonal communication and counseling (IPCC). Mis- and disinformation has muddled COVID-19 messaging, meaning that health providers have to spend extra time communicating with and counseling clients on vaccine side effects, risks, and benefits to ensure their concerns are addressed.

This course is intended for all health workers that interface with clients, including both in the health facility and at community-level. It offers an introduction and overview of IPCC, and techniques for counseling clients and countering myths and misinformation on an interpersonal level. Participants will learn how to better communicate with clients, as well as how to properly counsel clients to encourage behavior change. The course introduces new IPCC-related skills, provides a framework for sensitive counseling sessions, offers interactive exercises to practice these new skills, and includes job aids that can be printed and used in any counseling setting. Though the course focuses on counseling related to COVID-19 vaccination, it is widely applicable and useful for providers working in any health topic, from routine immunization to family planning to other health emergencies.

Malaria SBC toolkit pour les leaders communautaires et religieux

Les chefs religieux et communautaires ont des racines profondes dans les communautés locales. Les dirigeants locaux jouent également un rôle important dans les questions de santé à travers le monde, y compris la lutte contre le paludisme. Le paludisme est une maladie mortelle, mais elle peut être prévenue et guérie. Les dirigeants locaux sont essentiels pour aider les communautés à agir dans la lutte contre le paludisme.

Cette boîte à outils guidera les organisations confessionnelles et communautaires à utiliser leurs propres forces, liens communautaires et ressources pour éduquer sur la façon de prévenir le paludisme et de soutenir un traitement approprié dans les communautés locales. En utilisant les processus de changement social et comportemental (CSC), la boîte à outils aidera les dirigeants à influencer les connaissances, les attitudes, les croyances et les normes sociales des communautés pour aider les gens à adopter des comportements clés pour prévenir et traiter le paludisme. La boîte à outils se compose de quatre sections : Contexte, Actions à promouvoir contre le paludisme, Utilisation de la SBC dans votre travail et Plaidoyer. Il est disponible anglais, français, espagnol, and portugais.

La boîte à outils contient :

  • Ressources pour en savoir plus sur le paludisme dans votre pays ou votre région.
  • Des outils pour communiquer efficacement et créer un changement de comportement durable.
  • Une liste des actions clés à promouvoir pour lutter contre le paludisme dans votre communauté.
  • Étapes pour intégrer le paludisme dans votre travail actuel.
  • Exemples d’activités communautaires de lutte contre le paludisme.
  • Stratégies pour défendre le paludisme.

Les dirigeants peuvent utiliser ces outils pour aider les populations locales et les familles à modifier leurs actions quotidiennes pour prévenir le paludisme et traiter rapidement et en toute sécurité le paludisme s’ils tombent malades. Ensemble, nous pouvons aider à stopper la propagation de cette maladie, soigner ceux qui tombent malades et sauver des vies.

Malaria SBC Toolkit for Community and Faith Leaders

Faith and community leaders have deep roots in local communities. Local leaders also play an important role in health issues around the world, including the fight against malaria. Malaria is a deadly disease, but it can be prevented and cured. Local leaders are crucial in helping communities take action in the fight against malaria.

This toolkit will guide faith and community organizations to use their own strengths, community connections, and resources to educate on how to prevent malaria and support proper treatment in local communities. Using the processes of social and behavior change (SBC), the toolkit will help leaders influence communities’ knowledge, attitudes, beliefs, and social norms to help people adopt key behaviors to prevent and treat malaria. The toolkit consists of four sections: Context, Malaria Actions to Promote, Using Malaria SBC in Your Work, and Advocacy; and is available in English, French, Spanish, and Portuguese.

The toolkit contains:

  • Resources to learn more about malaria in your country or region.
  • Tools for communicating effectively and creating lasting behavior change.
  • A list of key actions to promote to fight malaria in your community.
  • Steps for integrating malaria into your current work.
  • Examples of community malaria activities.
  • Strategies for being malaria advocates.

Leaders can use these tools to help local people and families change their everyday actions to prevent malaria and promptly and safely treat malaria if they become sick. Together we can help stop the spread of this disease, treat those who fall ill, and save lives.