Formative Research for SBCC: Do You Know Your Audience?, Module 2

Module 2: Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.

About the Series

This learning series, Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation, provides an overview on how to use data to make social and behavior change communication (SBCC) interventions more robust, with a focus on malaria. This includes strategies to encourage the long-term adoption of behaviors related to malaria, such as sleeping under a net and seeking care for fever for various target audiences: pregnant women, providers, and children under five, for example.  

If you are interested in how to make your malaria prevention SBCC program more robust or improve your ability to measure the outcomes of your program, then take the whole learning series, which consists of five modules. Each module is treated as a separate course with its own final evaluation and certificate of completion.

Modules

1. Telling Stories About Behavior: Theory As Narrative is presented by Doug Storey and will introduce participants to some of the basic theories used in SBCC, using examples specific to malaria. 
2. Formative Research for SBCC: Do You Know Your Audience? is presented by Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria.
3. Pretesting: A Critical Step to Ensuring SBCC Effectiveness is presented by Rupali Limaye and will introduce participants to the critical steps in pretesting SBCC interventions, using examples specific to malaria. 
4. Monitoring Malaria SBCC Interventions is presented by Hannah Koenker and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 
5. Evaluating Social and Behavior Change Communication is presented by Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria.