Behavioral Design to Inform Social and Behavior Change for Nutrition

Behavioral science offers empirical insights into how people interact with their environment and each other under different conditions. It includes research from various fields, such as cognitive and social psychology, marketing, neuroscience, and behavioral economics, that provide insight into the complexity of human behavior. Behavioral design leverages insights from behavioral science to develop and test innovative solutions that, rather than trying to change people, seek to reshape their context to positively influence their behavior. It offers a powerful tool to address some of the stickiest challenges in health and nutrition programs, services, and policies.

This online course, developed by Breakthrough ACTION and USAID Advancing Nutrition, offers a practical, hands-on introduction to behavioral science and behavioral design, and how to apply these approaches to nutrition challenges. It uses a real-life case example to illustrate the behavioral design process in action and guides participants to consider whether and how the solutions can be adapted to their own contexts. This case example draws from research and design work conducted in the Democratic Republic of the Congo to support families to follow nutrition guidelines for feeding their young children during and after illness.

Worksheet activities are assigned at several points within the course. The activities prompt learners to think through how what they are learning can be applied to their work and within their organization, services, or programs. Learners are encouraged to download the worksheet, which is also located under the “Materials” tab above, and to use it when completing course activities. The worksheet is for personal use and is not required to receive the course certificate.

Introduction to SBC for Nutrition

Behavioral science and behavioral design are tools that can strengthen social and behavior change (SBC) program design. If nutrition SBC is new to you, you may find it useful to complete the Social and Behavior Change for Nutrition introductory course first. It explains the importance of SBC to achieving nutrition outcomes and offers an overview of SBC models, approaches, and processes.

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Introduction to Behavioral Economics

Every day, billions of people make trillions of decisions, at work, at home and everywhere else. Behavioral economics (BE) is the study of the decisions and actions we make as human beings. This course will introduce you to BE, which includes behavioral biases and ways to apply behavioral design to family planning and reproductive health (FP/RH). BE teaches us that the interplay between context and psychological features of humans can have a surprisingly powerful effect on our behavior. Insights from behavioral analysis allow us to anticipate and account for these inconsistencies in human behavior when designing products, programs, and policies in public and reproductive health and beyond. The sessions in this course consist of instructional videos and engaging tasks that you can complete to deepen your understanding of the application of behavioral economics. We look forward to working with you and hope you enjoy the process.

Introduction à l’économie comportementale

Chaque jour, des milliards de personnes prennent des billions de décisions, au travail, à la maison et partout ailleurs. L’économie comportementale (ÉC) est l’étude des décisions et des actions que nous prenons en tant qu’êtres humains. Ce cours en ligne vous introduit à l’ÉC, qui comprend les biais comportementaux et les moyens permettant d’appliquer la conception comportementale aux programmes de santé sexuelle et reproductive (SSR). L’ÉC nous apprend que l’interaction entre le contexte et les particularités psychologiques des humains peut avoir un effet étonnamment puissant sur notre comportement. Les connaissances issues de l’analyse comportementale nous permettent d’anticiper et de prendre en compte ces incohérences dans le comportement humain lors de la conception de produits, de programmes et de politiques dans le domaine de la santé publique et reproductive et au-delà. Les sessions de ce cours sont constituées de vidéos didactiques et de tâches intéressantes que vous pouvez accomplir pour approfondir votre compréhension de l’application de l’économie comportementale. Nous sommes impatients de travailler avec vous et espérons que vous apprécierez le processus.