toolkit flip
What are the Flow Chart’s guiding mindsets?
Before anything else, you need a diverse core team of communications, creative, programmatic, and technical experts to develop your campaign. Team members must be ready to dedicate time and attention as needed. The key roles are described below. One person may play more than one role, or one role may have more than one person assigned. Note that too many people can make it difficult to work as a cohesive team, whereas too few people can cause the team to become overwhelmed. The key roles are as follows:
Equitable co-design –
Fosters collaboration where diverse voices are heard, ensuring fairness in the design process and creating solutions that resonate with everyone.
Contextual data gathering –
Collects insights in real-life situations and environments, capturing the authentic user experiences for crafting tailored and effective interventions.
Meet users where they are –
Emphasizes designing and testing possible solutions in the audiences’ real-world environment, ensuring authenticity and relevance. By engaging the audience in their space, observing behaviors, and gaining first hand insights, implementers can fine-tune interventions to address needs.
Empathetic listening –
Cultivates a deep understanding through active listening, empathizing with audiences’ perspectives, and paving the way for impactful, audience-centric solutions.
Dynamic scaling –
Allows interventions to adapt and grow organically, ensuring scalability and relevance across diverse contexts and maximizing positive impact.
Nudge for positive choice –
Utilizes subtle cues to influence behavior positively and encourages the audience towards beneficial decisions, creating sustainable and desirable outcomes.
