Measuring Social and Behavior Change (SBC) Program or Campaign Exposure

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This course aims to support Social and Behavior Change (SBC) programs by providing an overview of SBC program or campaign exposure measures including measurement challenges and how to minimize error. Examples of questions and data sources are provided along with explanations for how exposure data can be used to inform SBC programs. This course is comprised of three short instructional videos that last between 10-15 minutes.