A female health worker provides reproductive health and family planning counseling to a woman

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Applying Segmentation to Social and Behavior Change in Family Planning

This course provides insight into how segmentation can be a valuable asset in implementing social and behavior change programming within family planning and other health areas. The course will provide a brief overview on how to complete segmentation and more extensive content on how to apply the results to programming. Student will complete the course with a greater appreciation for the value of segmentation and how it could help their own organization’s efforts.

Course Content

Applying Segmentation to SBC in Family Planning – Lesson – 2803

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.