Audience Segmentation for Vaccination

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

  • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
  • Provide resources for policy-makers and implementers;
  • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Segmentation d’audience pour la vaccination

Ce kit d’outils a été conçu pour aider les professionnels de communication pour le changement social et comportemental à encourager l’acceptation et le recours à la vaccination en utilisant une segmentation basée sur les attitudes et comportements des populations ciblées. Objectifs de ce kit d’outils :

  • Familiariser les utilisateurs du kit avec le concept de segmentation et de son utilisation pour cibler les messages lors d’épidémies ;
  • Fournir des ressources pour les décideurs politiques et les responsables de mise en œuvre ;
  • Soutenir les efforts de préparation pour anticiper les besoins pour la prochaine pandémie.

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Measuring Social and Behavior Change (SBC) Program or Campaign Exposure

This course aims to support Social and Behavior Change (SBC) programs by providing an overview of SBC program or campaign exposure measures including measurement challenges and how to minimize error. Examples of questions and data sources are provided along with explanations for how exposure data can be used to inform SBC programs. This course is comprised of three short instructional videos that last between 10-15 minutes.   

Measuring Provider Behavior Change

This course aims to support social and behavior change (SBC) programs by helping program planners and designers better understand provider behavior change (PBC) initiatives and their impact on service delivery and quality. The course is also meant to advance measurement of PBC by providing frameworks and illustrative examples of how PBC measurement can inform program planning and design. This course is comprised of two short instructional videos that last 10-15 minutes. The videos are accompanied by a How to Brief that students can print for easy reference.

Applying Segmentation to SBC in Family Planning

This course will provide insight into how segmentation can be a valuable asset in implementing social and behavior change programming within family planning and other health areas. The course will provide a brief overview on how segmentation is completed and more extensive content on how to apply the results to programming. The student will complete the course with a greater appreciation for the value of segmentation, and how it could help their own organization’s efforts.

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Social and Behavior Change (SBC) Program Monitoring

Successful Social and Behavior Change (SBC) programs depend on careful and consistent monitoring. Monitoring is an ongoing process to ensure that an SBC program is on track to achieve its goals and objectives. When SBC program situations change, as they almost always do, monitoring can enable program activities to adapt to the new circumstances and identify how well they adapt.

The SBC Program Monitoring course will provide learners with a foundation in monitoring for any type of programmatic intervention. The course is part of a comprehensive learning suite that includes a collection of resources to assist program staff to monitor their SBC programs by drawing upon proven tools and case studies. The course will equip learners to design their monitoring strategy.

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Evidence-based Malaria SBCC: From Theory to Program Evaluation

The objective of this eLearning series is to provide an overview on how to use data and information to make SBCC interventions more robust with a focus on malaria. This includes strategies to encourage the long-term adoption of specific behaviors related to malaria prevention, such as sleeping under a net and prescribing ACTs, for various target audiences, pregnant women, providers, and children under 5, for example.  

If you are interested in how to make your malaria prevention SBCC program stronger or more robust or improve your ability to measure the outcomes of your SBCC program, then take this course, which consists of 5 modules. 

Module 1: Telling Stories About Behavior: Theory As Narrative is presented by Dr. Doug Storey and will introduce participants to some of the basic theories used in social and behavior change communication, using examples specific to malaria. 

Module 2: Formative Research for SBCC: Do You Know Your Audience? is presented by Dr. Michelle R. Kaufman and will introduce participants to the basics of formative research for informing SBCC programs, using examples specific to malaria. 

Module 3: Pre-testing: A Critical Step to Ensuring SBCC Effectiveness is presented by Dr. Rupali Limaye and will introduce participants to the critical steps in pre-testing SBCC interventions, using examples specific to malaria. 

Module 4: Monitoring Malaria SBCC Interventions is presented by Hannah Koenker, MPH, and will introduce participants to various approaches and indicators for monitoring malaria SBCC activities. 

Module 5: Evaluating Social and Behavior Change Communication is presented by Dr. Marc Boulay and will introduce participants to techniques for evaluating and attributing causality to SBCC interventions, using examples specific to malaria. 

Social and Behavior Change 101: An Introduction

This is a skill shot—or short course—for program managers, donor organizations, and family planning/reproductive health (FP/RH) practitioners to learn how social and behavior change (SBC) interventions can guide and amplify the effectiveness of FP/RH. The course is structured around the three steps of the SBC Flow Chart developed by Breakthrough ACTION: (1) Define, (2) Design and Test, and (3) Apply. With clear examples and short exercises, this course illustrates the importance of strategically designing SBC programs for FP/RH, including monitoring and evaluation. Allowing for pauses to complete three short exercises, this course is two hours long.

It is divided into five segments:

  • Overview
  • Define
  • Design & Test
  • Apply
  • Wrap up

S&E pour les approaches CSC

Ce cours a pour but de soutenir les programmes de changement social et de comportement (CSC) en expliquant comment les programmes peuvent développer un robuste plan de suivi et d’évaluation basé sur la théorie qui fournit des preuves pouvant renforcer la mise en œuvre et soutenir l’évaluation du programme. Ce cours se compose de trois courtes vidéos pédagogiques d’une durée de 10 à 15 minutes. Les trois vidéos sont accompagnées d’une fiche d’instructions que les étudiants peuvent imprimer pour s’y référer facilement.

M&E for SBC Approaches (English)

This course aims to support Social and Behavior Change (SBC) programs by explaining how programs can develop a robust theory-driven monitoring and evaluation plan that provides evidence that can strengthen implementation and support program evaluation. This course is comprised of three short instructional videos that last between 10-15 minutes. The three videos are accompanied by a How to Brief that students can print for easy reference.

Introduction à l’économie comportementale

Chaque jour, des milliards de personnes prennent des billions de décisions, au travail, à la maison et partout ailleurs. L’économie comportementale (EB) est l’étude des décisions et des actions que nous prenons en tant qu’êtres humains. Ce module vous présentera l’économie comportementale, qui comprend les biais comportementaux et les moyens d’appliquer la conception comportementale à la population et à la santé reproductive (PSR). L’économie comportementale nous apprend que l’interaction entre le contexte et les particularités psychologiques des humains peut avoir un effet étonnamment puissant sur notre comportement. Les connaissances issues de l’analyse comportementale nous permettent d’anticiper et de prendre en compte ces incohérences dans le comportement humain lors de la conception de produits, de programmes et de politiques dans le domaine de la santé publique et reproductive et au-delà. Toutes les sessions de ce module sont constituées de vidéos didactiques et chaque vidéo est suivie de tâches intéressantes que les étudiants peuvent accomplir pour approfondir leur compréhension de l’application de l’économie comportementale. Nous sommes impatients de travailler avec vous et espérons que vous apprécierez le processus.

Introduction au changement social et de comportement

Les solutions aux défis mondiaux, qui sont sans précédent et en constante évolution, nécessitent de la créativité, une expertise technique et de l’innovation pour parvenir à un changement significatif et durable. C’est pourquoi le changement social et comportement (CSC) n’a jamais été aussi important. Le CSC est un processus systématique et intentionnel qui vise à comprendre et à faciliter le changement des comportements ainsi que des normes sociales et des déterminants environnementaux qui les façonnent. Les activités et les interventions de CSC reposent sur de nombreux éléments différents, notamment la communication pour le changement social et comportement (CCSC), de multiples théories et modules, la mobilisation communautaire, le marketing, le plaidoyer, l’économie comportementale, la conception centrée sur l’humain, la psychologie sociale, et bien d’autres encore. À l’aide de vidéos d’instruction autoguidées et de quiz de vérification des connaissances, l’e-cours offre une vue d’ensemble du CSC, y compris ses principales composantes, méthodes et outils.